Modern Steel Construction magazine is the official publication of the American Institute of Steel Construction. By focusing on innovative and cost-effective steel designs and applications, MSC brings its readers in-depth information on the newest and most advanced uses of structural steel in buildings and bridges.


What’s inside each issue of MSC?

  • Innovative projects and industry news.
  • Practical design information from leading industry experts and AISC’s Steel Solutions Center.
  • Product features and new products coverage.
  • Recurring columns on business practices, professional development, market issues, and more!


The average reader spends 1.7 hours each month reading the magazine. Why do they read MSC?

  • To keep up-to-date with industry trends
  • Technical information and tips
  • Design ideas and solutions
  • Structural engineering information
  • Information on codes and specifications
  • New product information
  • Innovative projects


Modern Steel Construction is the leading magazine for professionals involved in the design and construction of steel-framed buildings and bridges.


44,222 (August 2013)

Subscribers share their copies of MSC with 2.2 additional readers, for a total audience of nearly 100,000 every month.

Readership Demographics

73% Structural and Civil Engineers
1%   Product Manufacturers and Steel Mills

10% Fabricators

2%   Architects

2%   Educators and Students
3%   Detailers
3%   GCs/CMs/Owners/Code Officials/Inspectors
2%   Erectors

4%   Others


Advertising in MSC is the best way for you to reach your customers directly.

For more information, contact:

Louis Gurthet
3970 S. Manitou Trail
Cedar, MI 49621
tel: 231.228.2274
fax: 231.228.7759

Click to view the digital edition of the MSC 2014 Media Guide.


Betsy White
The Reprint Outsource, Inc.

tel: 717.394.7350