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Modern Steel Construction magazine is the official publication of the American Institute of Steel Construction, Inc. By focusing on innovative and cost-effective steel designs and applications, MSC brings its readership in-depth information on the newest and most advanced uses of structural steel in buildings and bridges.

 

What’s inside each issue of MSC?

 

  • Innovative projects and industry news.
  • Practical design information from leading industry experts and AISC’s Steel Solutions Center.
  • Product features and new products coverage.
  • Recurring columns on business practices, professional development, market issues, and more!

 

The average reader spends 1.7 hours each month reading the magazine. Why do they read MSC?

 

  • To keep up-to-date with industry trends
  • Technical information and tips
  • Design ideas and solutions
  • Structural engineering information
  • Information on codes and specifications
  • New product information
  • Innovative projects

 

Modern Steel Construction is the leading magazine for professionals involved in the design and construction of steel-framed buildings and bridges.

 

Circulation

 

54,385 (September 2009)

 

More than three non-subscribers read each copy sent to subscribers, for a total audience of more than 200,000 every month.

 

Readership Demographics

 

82% Structural and Civil Engineers
2%   Product Producers and Steel Mills

5%   Fabricators

1%   Architects and Developers
1%   Educators and Students
2%   Detailers
2%   GCs/CMs/Owners/Code Officials/Inspectors
1%   Erectors

4%   Others

 

Advertising in MSC is the best way for you to reach your customers directly.

 

For more information, contact:

 

Louis Gurthet
gurthet@modernsteel.com
3970 S. Manitou Trail
Cedar, MI 49621
tel: 231.228.2274
fax: 231.228.7759

 

Reprints

 

Betsy White
The Reprint Outsource, Inc.

bwhite@reprintoutsource.com

tel: 717.394.7350